"More Live Projects Needed for Increased Collaboration between Industry and Academia"

  • Mr. A D Burman - AVP(HR), Maruti Suzuki India Limited
  • Nov 20th, 2017

About Mr. A D Burman: Mr. A D Burman is currently holding the position of AVP(HR), Maruti Suzuki India Limited.

With over 30 years of industry experience in senior roles ,working in areas of Business Process HR, Corporate HR, Human  Resource Management, Training and  Factory Administration. He also has prior experience of Marketing and Sales in areas of Automobile Sales and After Sale Automobile Parts. 

His  knowledge and area of expertise include Learning & Development, Talent Acquisition, Organization Development, Compensation & Benefits and Leadership Development. He has detailed exposure to  co-creation of  HR Policies, application of Psychometrics, design and implementation of Development Center,  factory HR Administration services and HR Compliances. Mr. Burman is a member of various national forums, Chairman of ISTD Gurgaon,  Life member of NHRD and Member of SIAM Human Capital Group. He is a certified trainer by NHRDN, CII certified Business excellence assessor and certified DISC assessor.

 NHRDN ranking

Context: In line with our series of interviews and articles on B-School rankings in the country, here is what Mr A.D. Burman, AVP HR, Maruti Udyog Ltd. has to say. 

Career2NextOrbit: Looking from a corporate perspective, why are B-School Ranking surveys important?

Mr Burman: Business school rankings can play a very important part in MBA placements as they are an important source of information about various data points regarding various programs and schools. The three most widely accepted rankings in India are compiled by Outlook Magazine, NHRDN and also more recently by the MHRD through the National Institute Ranking Framework (NIRF). However, each company uses its own criteria to determine their respective rankings, but they are often fairly consistent as far as which schools are included in the top 10-15 overall (generally considered top tier programs). Though usually the same schools are considered top tier by each of the rankings, the exact ranking may vary between lists.

Again, looking from corporate perspective, these rankings help corporate decide the B-Schools to hire from.

Career2NextOrbit: Given that there are too many B-School surveys being conducted these days, what are the few essential parameters you would advise Ranking Agencies to keep in mind-given the importance of these parameters in correct evaluation?

 Mr Burman: I think, following are some parameters that ranking agencies must factor in for coming up with a meaningful ranking of B-Schools:

  • Recruiter assessment Feedback
  • Placement Success [Retain]
  • Mean starting salary [Retain]
  • Entry CAT/ GMAT scores [Retain]
  • Quality of Infrastructure [Retain]
  • Quality of Faculty [Retain]

Career2NextOrbit: What role does Leadership & Governance play in a B-School? Can it be looked upon as a leading indicator of how the B-School is going to perform in coming times? 

Mr Burman: Leadership and Governance play important part in the success of an MBA program at any B-School. They define vision and quality standards for output of a school. A good example is the Indian School of Business (ISB), which is a fairly recent institute as compared to others, however it has gained repute in the industry because of its prominent leadership and Governance.

Career2nextOrbit: What are your views about the current state of Industry-Academia collaboration in Indian B-Schools? What are the few steps you would prescribe for way forward?

Mr Burman: Industry – Academia collaboration is fairly good in reputed Indian b-schools and takes many forms as engagement of corporate professionals as part-time faculty, and guest lectures in B schools from established industry stalwarts. However, this collaboration could be further increased through the means of interaction with academia for solving live organization issues in the form of offering live projects.

Career2NextOrbit: Being a member of NHRDN B-School ranking Advisory Committee since its inception, what are few differentiating factors of this ranking?

Mr Burman: The focus of NHRDN ranking on infrastructure, quality of faculty, quality of industry exposure/interaction, global exposure and international certification etc. is very unique, compared to other rankings where the focus is mostly on quality of placements and quality of student intake vis-à-vis competitive entrance test ranking such as CAT etc.

What this does is that once ranking is out, stakeholders know that it is a holistic reflection of a school or program.

Career2NextOrbit: Do you consider that NHRDN B-School ranking captures the present day expectations of recruiters?

Mr Burman: I think NHRDN B-School ranking captures all major elements  starting from normal elements such as quality of placements and quality of student intake to other equally important parameters such as quality of infrastructure, quality of faculty, quality of industry exposure/interaction, quality of global exposure and international certification, quality of research etc., which are very unique and relevant and often missed out on by other rankings.

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