Company Snapshot : Proctor & Gamble

  • Jun 5th, 2017

About the company:


P&G is a 179 year old company headquartered in Cincinnati a city in Ohio, America. This multinational consumer goods company has five revenue segments: beauty, hair and personal care; grooming; health care; fabric care and home care; and baby, feminine and family care. This category has further subdivided into 65 brands.

P&G is a global company, with operations in approximately 70 countries and products sold in more than 180 countries and territories around the world, which generates revenue of $65,299 US Million in the year 2016. It has an employee base of 1,05,000 people.

History: The Company came in live when their (William Procter & James Gamble) father-in-Law Alexander Norris persuaded both to become business partners. During the American Civil War, the company has got fame During the American Civil War, it got contracts to supply the Union Army soaps and candles, where Proctor was the candle maker and Gamble was the soap maker. By 1858–1859, the company sales reached $1 million with 80 employees working under them.

Founded- October 31st, 1837

Founder- William Procter and James Gamble

Chairman of the Board, President and Chief Executive Officer - David S Taylor

P&G India:

P&G established its operation in India in the year 1964, and mainly have the product line Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment. These segments of products are mainly divided in 11 brands which hold a customer base of 650 Million.

P&G have five plants and 9 locations in India which creates a job of around 26,000 people directly and indirectly. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.

Some of the famous brand under P&G- Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella    

Headquarter- Mumbai

Managing Director and CEO- A.L Rajwani

P&G Global last 5 years of Financial Highlights:

P&G Global last 5 years of Financial Highlights

Net sales by Business Segment 2016:

  • Grooming- 11%
  • Health Care- 11%
  • Fabric and Home Care- 32%
  • Baby, Feminine, and Family Care-28%
  • Beauty- 18%

Net sales by Geographic Reason 2016:

  • North America- 44%
  • Latin America- 8%
  • Europe- 23%
  • India, Middle East, Africa- 8%
  • Asia Pacific- 9%
  • Greater China- 8%


  • 1985; Aquired Richardson-Vicks, including Pantene, Oil of Olay, Vidal Sassoon and Clearasil, for a reported $1.2 billion. Oli of Olay
  • 1989; Acquired Noxell, Cover Girl and Navy fragrance, for a stock swap transaction valued at $1.3 billion. Model Carol Alt was an early Cover Girl.
  • 1990; Acquired Old Spice from Shulton Co. for $300 million. P&G modernized Old Spice’s marketing and product categories.
  • 1991; Acquired Max Factor and Betrix from Revlon for a reported $1.14 billion. Hugo Boss, Laura Biagiotti and SK-II were part of the package. Max Factor became the second pillar of P&G’s color cosmetics business.
  • 1994; Acquired Giorgio Beverly Hills for $150 million. The signature scent of the Eighties.
  • 1999; Launched Reflect.com, an online pure-play beauty concept that was discontinued in 2005. Reflect.com was an early experiment in customization and e-commerce.
  • 2001; Acquired Clairol for $4.9 billion. Clairol’s business comprised hair color and care.
  • 2001; Acquired Joy Perfume by Jean Patou and the Lacoste fragrance licenses for an undisclosed amount. A recent Lacoste launch.
  • 2003; Acquired Wella, which included fragrances like Gucci, Dunhill, Rochas, Escada and Anna Sui, and the professional hair-care brand Sebastian, for a reported $7 billion. Wella provided entree to the professional market.
  • 2005; Acquired Gillette for $57 billion. P&G became a force in grooming with Gillette.
  • 2005; Acquired the Dolce & Gabbana license for at least $120 million up front and a 10 percent royalty agreement, according to market sources. After acquiring the Dolce & Gabbana license, P&G added makeup and skin care to the brand.
  • 2007; Acquired DDF for $50 million to $90 million, according to market sources. In 2014, P&G sold the brand to Designer Parfums for an undisclosed amount. DDF represented a foray into the dermatological arena.
  • 2008; Acquired Fredric Fekkai for an undisclosed amount estimated to be $440 million by sources. In 2015, P&G sold the brand to a joint venture between Designer Parfums and Luxe Brands for an amount sources said was $50 million. Hair entrepreneur Frédéric Fekkai.
  • 2008; Acquired Nioxin in a deal valued at just under $300 million, according to industry sources. Nioxin’s hair-growth technology still holds great potential according to analysts.
  • 2009; Acquired Zirh, a men’s grooming line, for an estimated $40 million. The brand was sold to TPR Holdings.
  • 2009; Acquired the Art of Shaving for an undisclosed amount estimated to be in the $60 million range. Inside an Art of Shaving boutique.
  • 2009; Acquired Ambi Pur air freshner Brand from Sara Lee for $468 million.


(P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits)

  • On August 25, 2009; A pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
  • P&G exited the food business in 2012 by selling its Pringles snack food business to Kellogg's for $2.75 billion. The company had previously sold Jif peanut butter, Crisco shortening and oils, and Folgers coffee in separate transactions to Smucker's.
  • In April 2014, P&G sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $2.9 billion. It sold the European Iams business to Spectrum Brands in December 2014.
  • In March 2015, P&G announced its selling of  Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy
  • In July 2015, the company announced the sale of 43 of its beauty brands to Coty, a beauty-product manufacturer, in a US$13 billion deal.
  • In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares.


Colgate Palmolive: Colgate Palmolive is a 200 years old American consumer products company headquartered in New York, USA. It is founded in the year 1806. Colgate focuses on four core businesses; Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate Palmolive is the umbrella brand of 31 companies whose revenue is of $15,195 US Million as on the year 2016. It has a workforce of 36,700 people in 200 countries and territories worldwide.  The company is registered under NYSL under the name CL.

The brands include Colgate, Palmolive Naturals, Protex, Sanex, Softsoap, Hill’s, Gard, Sorriso, Brite, Speed Stick, Lady Speed Stick, Murphy, Maridol, Palmolive, Irish Spring, Strong, Tom’s, afta, Tahiti, Softlan, Ajax, Fleecy, PinhoSol, Axion, Tender Care, Cuddly, Sta-soft, Elmex, Fabulso, Soupline, Fluffy and Suaivtel.     

Unilever: Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. It is one of the oldest multinational companies; whose products are used by 2.5 billion people on any given day of the year. In the year 2016 Unilever has done a turnover of 52.7 Billion Euros. It has a workforce of 1,69,000 people in around 190 countries. Its product line includes 400 brands subdivided into food, beverages, cleaning agents and personal care products but brands like Axe/Lynx, Dove, Omo, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rama, Rexona, Sunsilk and Surf make sales of more than 1 Billion Euro a year.

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Unilever which owns a 67% controlling share in HUL as of March 2015.

BIC: BIC is a 60 years old family-owned company based in Clichy, France. The company is listed on the Paris Stock Exchange and a world leader in stationery, lighters, shavers and promotional products. Bic is one of the major competitors of Procter & Gamble's Gillette brand In the grooming segment. Bic has a large international presence mainly in Europe, Brazil, and US. It has been ranked 2nd in the markets of US, Brazil, and Europe for non-refillable shaver market (in volume). Bic has 17,362 employees working under it internationally, whereas its net sales are 2,026 Million Euros in the year 2016. Out of its Net sales the company has sold 467 Million Euros only in Shavers.

Bic you may know this company as the parent organization of Cello Pens.


  • CNN Money: On 2016 it was ranked #13 on the list of the World's Top Employers for New Grads.
  • Forbes: On 2017 ranking P&G ranked #63 on the list of the World’s Most Reputable Companies.
  • Fortune: Ranked #19 among the “World’s Most Admired Companies” on 2017 list.
  • DiversityInc: Ranked #13 among the Top 50 Companies for Diversity on 2017 list.
  • Corporate Responsibility (CR) Magazine: Ranked #45 among 100 Best Corporate Citizens on 2017
  • P&G India won Sarvashestha award for its Mandideep plant by the National Safety Council (NSC) MP Chapter at the HSE Awards 2015-16
  • Touch the pickle campaign of P&G India won award at D&AD Impact awards, 2016 within the category, Community and Agency
  • P&G India won International Andy Awards, for the campaign “Dads #ShareTheLoad at its 53rd edition, in 2016.


You may also like the following articles: