The Digital Marketing platform is in serious need of trained professionals and strong talent management. Co-founders of UpGrad have recently mentioned in a joint statement that “currently there is scarce of 25,000 experts in this field, which may grow up to 1.5 lakh in the next three years”. Therefore, to provide traditional techniques and tools in marketing, online education platform UpGrad has tied up with marketing and communications school MICA. They offer a five-month online Post-graduate programme in Digital Marketing and Communications, that costs about INR. 70,000.
This programme is aimed at encouraging students to understand the concepts of Digital Marketing by reading and examining the provided case studies that represent real life challenges. UpGrad has engaged Professors from Cambridge University to teach the fundamentals of Branding and Marketing. Some well- known industry experts like Apurva Chamaria, Head of Marketing at HCL Technologies, Sakhee Dheer, Head of Digital Marketing at Facebook APAC, and Karan Sarin, Head of Marketing at Razorpay are also part of the teaching team. The classes will be in the form of interactive lectures, live sessions, and practical training. The first session of the course will begin from June this year.
Preeti Shroff, Dean MICA was quoted as saying "We believe online education is an important facet, especially for working professionals. We want to build a wider marketing scope and create an impactful presence in the online sector. This programme will bring all the traditional techniques and tools in marketing into a digital world by combining them with cutting-edge learning.”